Dream College Academy
Project duration: 2 weeks
Project type: Website Redesign
Tool: Figma, UsabilityHub
​
​
Overview
Dr. Cynthia is a seasoned professional in the field of college admissions. Her passion lies in providing guidance and assurance to low-income BIPOC families.
Problem
Dr. Colòn's existing web design neglects fundamental usability principles which leads to user confusion, frustration, and a lack of trust in her website. First-time visitors are lost and drop off the site before finding out more about the services Dr. Colòn has to offer.
Goal
Primary Focus → streamline the process of enrolling in one of Dr. Colòn's services Dream College Academy.
My objective is to revamp the website while preserving her vibrant personality while retaining all the information she has to share concisely.
User
Research
After conducting several interviews, recurring words used to describe the user experience were: stressed, confused, and hopeless. Many of the users couldn't complete the task of finding information on Dream College Academy.
​
The website was overfilled with text, a convoluted site map, and oversized and distracting media.
Hueristic Evaluation
Users were lost and overwhelmed with all the busy text on the homepage. It took the participants an average of 47 seconds to complete the task. Many users expressed wanting to drop off from the site.
There is no clear indication that this is the Dream College Academy landing page and no clear exit path. The menu bar suddenly disappears once entering the page.
In the first-click test, some users selected the title card because they were tired of looking through the page and it took up the most space on the page.
This title card does not highlight any of her services.
Site Map
The original site map used unfamiliar labels and felt unclear to many users. I went with a more traditional menu and created a separate "Shop" tab since Dr. Colòn also wanted to promote her new book. Now parents could find the services that align with their needs and shop for products that suit their interests.
Initial Designs
Usability Testing
After running another first-click test the new sitemap proved to be more successful. Users completed the task in an average of 24 seconds. This is about a 50% improvement from the original design.
